We've had some great opportunities to develop interactive and video-based assets for FIS. During the acquisition of Metavante, we produced a very cool animatic we call "Transformation"
The marketer’s toolbox has expanded in the last few decades, providing us with a bevy of qualitative and measurable instruments for gauging effectiveness and response. But the basic tenants of integrated marketing have remained a constant, built on the fundamental ideology of hitting targets across a variety of integrated media – and maintaining a consistent ebb and flow to the message. Content is king, and DaynerHall brings a strong heritage of successful integrated campaign experience designed to propagate your content. Whether it’s a global print campaign paired with an online PURL program, or an email push tethered to a Twitter promotion, DaynerHall brings the right mix of experience and forward-thinking to integrated campaign management and execution.