We've had some great opportunities to develop interactive and
video-based assets for FIS. During the acquisition of Metavante, we
produced a very cool animatic we call "Transformation" - all
handled with two-dimensional artwork that is magically
"transformed" into living, breathing elements. You can check that
one out here.
But I digress. I actually wanted to focus on a recent piece for FIS
that was featured at a recent corporate meeting. The subject of the
video was the credit industry, and mapping out the current state of
its relevance. Charles Rosenberger - our interactive art director
and resident animation guru - created a really dynamic video, and I
wanted to share some of our process in making this happen.
Let's start with the basics: tight budget and tight timeframe. Not
uncommon in this day and age, but for more interactive and animated
pieces, it presents a number of challenges. Because Charles and
other members of our team are adept at jumping on the proverbial
"moving train," we approached the project in the most efficient way
possible. We knew going into the program that we weren't going to
be able to shoot any new content or muster the resources to go on
location or tether lots of clips together. So we had to get really
After developing the script, I worked with Charles and the team to
craft some thematic concepts for telling the story. Charles had a
fantastic idea of using line art to illustrate some of the
applications that credit influences; here, you can see some of the
original storyboard drafts that he developed from scratch.
Turns out we were on target, so we were able to accelerate the
development timeline and get into production quickly. This was
critical, given that we were looking at a week to get the principle
animation completed. As the story unfolded, the signature line on
the back of an illustrated credit card "draws" the many different
things that consumers depend on their cards for: the line moves
from left to right, creating the identifiable shapes of a cruise
ship, an airplane window, groceries... the list grows on. The line
continues to frame statistical metrics for industry use, all
underscoring the pervasiveness and continued reliance on credit
vehicles in our global economy. This supported one of the key
themes at the meeting, and set a positive tone for the FIS
solutions designed to serve this financial market segment.
What I love about this piece is it's simplicity. It's a
two-dimensional motif, but multi-dimensional in its execution. And
it's imaginative: instead of tethering a series of stock images
together, we created a unique story with a distinct, effervescent
feeling permeating throughout.
Not to mention, we met the budget and timing requirements. No
matter how powerful the final piece is, it's nothing if it can't be
leveraged for the event in question.
Enough said - you can check out the full video piece