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The Genesis of an Infographic

POSTED BY M.GARREPY

Not all infographics are created equal. In fact, there’s no real etiquette or guidebook on how to render these seemingly specious new breed of visual marketing tools. They’re popping up everywhere, and often require a significant amount of scrolling. They can be cumbersome, arduous and sometimes completely counter-intuitive. But when done right, they can be powerful instruments for conveying very complex ideas.

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Holiday Card Heaven

POSTED BY M. GARREPY

Ah yes, it’s that time of year again… a time of reflection, of good will, of peace on earth. A time when electricity bills go through the roof and the temperate Florida climate reminds you, once again, of why you moved out of the snow belt.

If your office is anything like mine, then a festive mood has settled in – peppered with a healthy dose of anxiety as people race to finish their shopping. 

And it’s at this time every year – between the madness of managing global campaigns for some of the biggest names in the high-tech world – that we’re asked to put on our festive hats, enter the toyshop and create some cheer for our clients.

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Getting Serious with Siri

POSTED BY M. GARREPY

I have a confession: there’s another woman in my life. And like my wife, she has all the answers. Well, most of them, anyway.  Sometimes, she gets a bit flummoxed and fumbles her answers. But what relationship is perfect, right?

Yup. I’d say things are getting pretty serious with Siri.

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Lemonheads Rule on FoxBusiness!

POSTED BY M. GARREPY

If you’ve read some of my recent posts, you might recall my “advocation” and all-around passionate involvement with The Lemonhead Movement (www.lemonheadsrule.com). In fact, I spoke at the University of Central Florida to a comm class of 300 students – evangelizing the importance of entrepreneurship.

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We're # 1! (Just don't tell anyone!) Posted By I. Darling

No one likes keeping secrets. But sometimes, that’s part of the strategy.

As a marketing firm, our job is to promote a company’s products, services, solutions – and often times, their success. But there are exceptions.  A case in point is a recent marketing campaign we created for a company that was recognized as the leader in their field by an independent source. The problem was, we couldn’t tell anyone... at least not right away!

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