From Fortune 500 leaders to entrepreneurial startups, DaynerHall has seen it all.
For the past four decades, we've been a part of the changing market landscape – working to shape and serve compelling brands. In the 70s
and 80s, we helped Motorola position their messaging products and services, energizing sales with integrated campaigns. As the Internet
blossomed, we managed global branding strategies for storage leaders like VERITAS Software – helping them emerge as one of the 10 largest
software companies in the world. In the years to follow, we promoted Verizon's Information Technologies division to new markets, and lent
our thought leadership to security giants like Verisign and SonicWall. We supported Metavante's brand transition from private to public
company, and then again through their merger with Fidelity Information Systems. And recently, we became one of a handful of approved global
marketing partners for IBM – one of the most ubiquitous brands in the world.
Why We're Different
While most agencies can offer the familiar “Madison Avenue” spiel about brand equity, very few understand how technology is really bought
and sold. As a result, they offer little value in the trenches — where quarterly earnings are made or missed.
DaynerHall has a top-to-bottom grasp of technology markets. For almost 40 years, we've developed campaigns with powerful creative to
facilitate and accelerate the selling process. We know how to speak to every segment and layer of your market — from distribution to
vertical markets, from IT staff to IT management, and from corporate management to Wall Street.
Our approach to brand building is creative and aggressive — to quickly cut through market noise. We connect with your market with messages
based on an understanding of how your technology is applied to real–world business needs. This directly impacts sales, and that makes all
the difference to a board of directors and shareholders.