Posted by M. Garrepy
The Internet has been called one of the greatest inventions in the history of humankind, and few of us can contest that. But only slightly less famous is the advent of the lobster roll: that succulent, audacious and truly earth-moving culinary experience by which all others fail in comparison. Both have developed a tactic reputation in our macro-culture, and while one can’t really eat the Internet, it is consumed everyday. Unfortunately, I can’t say the same about the lobster roll – which has become more of an occasional indulgence.
From Fortune 500 leaders to entrepreneurial startups, DaynerHall has seen it all.
For the past four decades, we've been a part of the changing market landscape – working to shape and serve compelling brands. In the 70s and 80s, we helped Motorola position their messaging products and services, energizing sales with integrated campaigns. As the Internet blossomed, we managed global branding strategies for storage leaders like VERITAS Software – helping them emerge as one of the 10 largest software companies in the world. In the years to follow, we promoted Verizon's Information Technologies division to new markets, and lent our thought leadership to security giants like Verisign and SonicWall. We supported Metavante's brand transition from private to public company, and then again through their merger with Fidelity Information Systems. And recently, we became one of a handful of approved global marketing partners for IBM – one of the most ubiquitous brands in the world.
Why We're Different
While most agencies can offer the familiar “Madison Avenue” spiel about brand equity, very few understand how technology is really bought and sold. As a result, they offer little value in the trenches — where quarterly earnings are made or missed.
DaynerHall has a top-to-bottom grasp of technology markets. For almost 40 years, we've developed campaigns with powerful creative to facilitate and accelerate the selling process. We know how to speak to every segment and layer of your market — from distribution to vertical markets, from IT staff to IT management, and from corporate management to Wall Street.
Our approach to brand building is creative and aggressive — to quickly cut through market noise. We connect with your market with messages based on an understanding of how your technology is applied to real–world business needs. This directly impacts sales, and that makes all the difference to a board of directors and shareholders.