Strategic Program Development & Management

Most companies have some measure of marketing as part of their business plan – but without a high-level strategy to drive the right steps, you may not get the maximum return from your investment.

Marketing should drive sales, plain and simple. To help balance this equation, we help uncover the hidden value in your business and convert that into sales acceleration – all through the power of marketing. With decades of experience under our belts, we bring the insight and innovation to help map the right programs for your specific needs, no matter where you are in your product or service lifecycle.

Few agencies understand how to leverage the potential of social media and experiential marketing from a B2B perspective. Our deep experience in these emerging fields – along with our decades-long heritage of developing thought leadership and forging co-marketing partnerships – give us an unmatched skillset for serving the B2B and technology marketplace. Our services include:

Sales Acceleration

  • High-end integrated direct marketing
  • Targeted cross-marketing programs

Strategic Co-Marketing

  • IBM, Unisys, etc.
  • Integrators
  • Consultants

Thought Leadership Projection

  • Whitepaper syndication
  • Advertorial programs

Experiential

  • Social media
  • Viral
  • Interactive
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