BOMGAR

Heroically nurturing a loyal tribe of users and consumers with fun, engaging digital campaigns

When your computer isn’t cooperating, your first call is to technical support. And when technical support professionals respond, they rely on a new breed of remote access solutions. With the unprecedented growth of mobile devices, the demand for trusted remote login technologies has been explosive. Along the way, BOMGAR had developed a loyal – even fanatical – base of users, but was still a relatively unknown player in their space.

To grow, they needed to balance their commitment to this loyal community while creating more buzz and disruption in the market. Working with DaynerHall, BOMGAR energized their efforts with a fully-integrated marketing program, reaching out to new verticals while investing deeper into their brand loyalty. Their revised position of “Support Without Boundaries” became the cornerstone of the campaign, and was featured across email templates, newsletters and advertising. DH also developed a series of microsites that focused on specific market segments, including the mobile-fanatic “Millennial” generation. These “centers of excellence” were rich with content, including webinars, video resources, market trends and analytical data – all provided with the goal of influencing, engaging and building loyalty as a trusted partner.

DaynerHall also translated the refreshed BOMGAR brand into a wide variety of templates-- from collateral, to sales tools, to infographics. The result was a more cohesive, integrated brand and marketing platform that embraced the future – but also enhanced the connections to a loyal base of fans.

Services Include

  • advertising (print/online)
  • banners (static/animated)
  • campaign management
  • copywriting and editing
  • collateral design
  • e-newsletters
  • e-mail campaigns
  • hr and recruitment marketing
  • interactive (demos)
  • landing page design
  • retargeting programs
  • tradeshow and event design
  • video
  • website design
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