Verizon IT

Building demand for next-generation IT outsourcing through unique content and sales support programs

When consumers think “mobility,” Verizon is on the tip of their tongues. Practically a household name, this leading provider of voice and data services is nearly ubiquitous across the US marketplace – and boasts some of the most complete network services anywhere. To deliver on the demands of millions of customers, Verizon has built some of the most advanced data centers on the planet, and with it, the capabilities to outsource complex applications and systems for large enterprise customers.

But to position and compete as an outsourcing leader, Verizon’s IT division needed to step out of the shadows cast by the wireless brand and establish its own market power. As the agency of record and an approved Verizon partner, DaynerHall helped define the market positioning and messaging that would shift Verizon IT into overdrive. Managing a deep, integrated campaign, DaynerHall created print and online advertising that consistently received high Harvey AdQ readership scores in major publictions.

We formulated the “Five-Point Assurance Program” that helped define Verizon IT’s brand promise to the marketplace and was integrated into a broad range of collateral and sales guides. One of the most unique programs that DaynerHall managed was the design, editing and production of Focus Magazine, a quarterly publication communicating the company’s unique insights into the challenges and benefits of IT outsourcing. In addition, DaynerHall created a series of high-end, one-to-one direct marketing programs for C-Level targets, including three-dimensional mailers and event invitations.

Services Include

  • advertising (print/online)
  • banners (static/animated)
  • campaign management
  • collateral design
  • copywriting and editing
  • custom invitations
  • direct/one-to-one marketing
  • e-mail campaigns
  • experiential marketing
  • landing page design
  • media negotiation management
  • thought leadership
  • tradeshow and event design