Pouring on the marketing power for a storage and virtualization company poised for growth

In the hyper-accelerated world of storage virtualization technology, Tintri has proven its innovation and established a “seasoned start-up” reputation in Silicon Valley. But playing in the long shadows of major virtualization players wasn’t enough – they wanted market domination in an increasingly competitive field. To reach the next plateau, Tintri partnered with DaynerHall to develop a world-class brand worthy of market leadership. Starting with the website, DH created a dynamic template that was seamlessly expanded across collateral such as case studies and white papers. Armed with an exciting new web presence, Tintri was ready to turn on the buzz and make noise around their strategic position of “Zero Management Storage.” This unique and though-provoking message was leveraged across print and electronic advertising, including web banners and email, as well as in trade show and event materials.

DH also worked with Tintri to create vertically-focused retargeting campaigns, developing complete life-cycle programs from affiliate network banners to targeted landing pages. DaynerHall also produced a series of direct and promotional marketing programs, including a sweepstakes for a tour at the Guinness brewery in Dublin with Tintri’s CEO. This program was rolled out at a major industry show, creating significant buzz at the booth – where visitors were treated to a pint of Guinness during their visit. The experience was promoted through on-site video and signage, which DaynerHall created and produced. The result: enhanced “stickiness” with the Tintri brand at the conference, and significant booth traffic throughout the event. And of course, a few empty kegs of Guinness!

Services Include

  • advertising (print/online)
  • banners (static/animated)
  • broadcast television commercials
  • campaign management
  • collateral design
  • copywriting and editing
  • custom invitations
  • direct/one-to-one marketing
  • e-mail campaigns
  • e-newsletters
  • interactive (demos)
  • landing page design
  • retargeting programs
  • tradeshow and event design
  • video
  • website design