Investing in traditional and digital campaign strategies for the world’s largest banking and financial software provider

As the global leader in banking and financial technology, FIS has been blazing trails since its merger with Metavante in 2009. As the agency of record during this critical transition, DaynerHall helped roll out a sophisticated new brand to the world – beginning with an elegant video that crystallized the benefits of the powerhouse merger.

To help project the company's broadened solutions across the banking landscape, DaynerHall managed a complex, integrated marketing campaign, including a deep media schedule for dozens of publications in both print and online. Along with sales support and internal employee programs, DaynerHall also developed a variety of thought leadership materials, including industry-focused white papers, case studies, based on strategic positioning developed via the ValueArc™ messaging platform.

DaynerHall also worked closely with the lead marketing managers to meet the needs of internal clients across a wide variety of projects – from employee recognition programs to product promotion strategies. Together, our work helped FIS earn the #1 position on the FinTech 100 list for two consecutive years, validating their tagline: “First in Financial Technology.”

Services Include

  • advertising (print/online)
  • banners (static/animated)
  • campaign management
  • copywriting and editing
  • collateral design
  • e-mail campaigns
  • e-newsletters
  • interactive (demos)
  • landing page design
  • logo/identity design
  • media negotiation management
  • thought leadership
  • tradeshow and event design
  • video
  • website design