Aspire is a regional leader in strategic IT services, including security, IT infrastructure, cloud services and lifecycle management. DaynerHall helped unlock Aspire’s unique market value as a leader in “digital transformation”–appealing to the challenges of the CIO in an ever-shifting digital world. A complete repositioning and rebranding program was developed to showcase Aspire as a strategic business transformation consultant and managed services provider. This positioning aligned with the critical needs faced by CIOs and other senior technology leaders. In short, DaynerHall helped define, brand and project the special insights and capabilities that Aspire already possessed, but which had been hidden from view of their market. By empowering IT executives with a clear and compelling framework for defining and managing their organizations’ transformation in a digital marketplace, Aspire has been elevated above the tactical, project-focused engagements of ordinary IT service providers.