Think Beyond the Booth!
Let us help drive your trade show success
by treating it like a 90-day event
Trade shows and other face-to-face marketing events are usually the most effective and affordable way to engage prospective customers one-on-one. Because trade shows attract prospects who are likely coming to make purchasing decisions, they are far too important not to approach strategically. This is why it’s imperative to think beyond the booth and the brief 2 or 3 day duration of the show itself.
We will help you develop and deploy a strategic 90-day show marketing program that builds awareness and anticipation among your prospects in advance of the show, to engage and persuade them during the show, and to follow-up and nurture your relationship with them after the show.
DISCOVERY AND CONSULTATION
We do a deep dive into your specific show objectives, and then we do our homework, learning everything we can, including your market, your competition, your history and your current brand template and content.
MARKETING STRATEGY DEVELOPMENT
Based on your show objectives and our analysis, we will help you explore additional in-booth and venue marketing strategies, as well as pre- and post-show promotional options
We develop overarching positioning message objectives for the marketing program, create up to three distinctive concepts, then collaborate with you to refine your story and your graphic image.
We render approved program elements to finished files. We manage or assist in program execution as needed (direct mail, PR, event management, etc.)