When financial technology leaders Metavante and Fidelity Information Systems merged to become FIS, DaynerHall was tasked with helping establish positioning and branding for the new entity. This included supporting key subsidiary brands—such as the NYCE ATM Network and the PayNet Payments Network, and bringing them into the new branding framework. We also helped develop thought leadership content, such as a new concept called “Relationship Banking 2.0”, which became the subject of a ground-breaking white paper. The brand narrative was projected via broad advertising and marketing efforts across the communications spectrum – from banner campaigns to sponsorships to tradeshows. Leveraging the results at the highest level, FIS gained a stronger foothold in their market, repositioning themselves not just as a core banking software provider, but as an innovative, progressive and growth-oriented leader across the banking technology landscape... and “First in Financial Technology.”