When Driven by Safety, Inc. wanted to launch their new alcohol monitoring system, they turned to DaynerHall for branding, a plan and some momentum. So, we developed the new CheckBAC product brand and settled on five key target markets, the most important of which was DUI courts. The branding came together in a tight, well-designed website, which told the story of how CheckBAC combines Bluetooth® technology, a smartphone app and an easy-to-use management platform. The big advantage: it enables the monitoring of individuals – anywhere, anytime – with real-time visibility, and costs up to 80% less than other systems. The momentum came with the company’s appearance at an important DUI/Drug court conference in Anaheim, CA, where judges, attorneys and other court professionals saw live demonstrations of the product--which quickly led to initial adoption of the product by courts in six states.