Once your company’s positioning and messaging is established, branding is all about putting a face on it
And that face must be formed with distinct and powerful images, composition and attitude. Advertising is how your unique role in the marketplace can be effectively projected—to capture attention, to be remembered, and to persuade. Our seasoned team is versed in every form of media, and studiously dedicated to the latest trends in design, production, taxonomy, and more. We’re ready to reveal your vision to the world, by covering all the branding and advertising bases:
1. Establishing Your Market “Face”
Our marketing and design team will translate your unique market value into a distinct look and attitude that your market will readily recognize and respond to. The scope of this effort includes:
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Brand Strategy
- Brand audits and analysis
- Brand strategy and positioning
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Brand Implementation
- Identity package
- Program templates
- Brand standards & guidelines
- Iconography and diagrams
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Market Presence
- Website design and production
- Product collateral
- Package design
- Signage, point-of-sale displays
- Press kits
2. Telling your complete story—in every form
An effective marketing communications strategy focuses on empowering your potential customers to consume your story in a variety of forms, across a range of channels, and we cover them all:
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Content Creation
- Web content
- Infographics
- White papers
- Solution briefs
- Case studies
- Blogs
- Videos
- Data sheets
- eBooks
- Annual reports
- Social media marketing
- Emails
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Outbound Marketing
- High-end integrated marketing
- Direct mail
- Emails
- eNewsletters
- Digital and traditional advertising
- Pay-per-click
- SEO
3. Transforming market interest into customer engagement and sales
We arm your sales organization with closing tools, and provide avenues of response for your potential customers, so they can learn more, ask questions, express opinions and place orders:
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Lead Capture
- Landing pages
- Microsites
- Intra-site links
- Surveys
- Interactive demos
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Sales Support
- Presentations
- RFP templates
- Sales battle cards
- Sales collateral