While security competitors focused on selling commodity point solutions, DaynerHall helped reveal a more significant advantage for Internet Security Systems: providing customers with ”pre-emptive protection” via a unique blend of technology and X-Force threat research. This new position established the company as a strategic player in the enterprise market, and eventually resulted in an acquisition by IBM. After a rigorous vetting process, IBM elected to retain the DaynerHall team—as one of a handful of global firms authorized to create marketing content for IBM. Today, we continue to support IBM’s vision of a smarter, more secure planet. Our subject matter experts provide world-class content across a variety of marketing assets – and support evolving technology areas across the company. Currently, we are responsible for producing solutions launch packages, usually consisting of a thought-leadership white paper, a solutions brief, an infographic and a strategic sales presentation.